Good Content 2/2

In the second part of our piece looking at what defines good content, we will look at the external factors of whether or not a piece of content is successful, and by what criteria success is measured. As we saw in the first half, an excellent piece of/source of content won’t make a splash if …

What is Good Content?

Everyone is talking about content. Content drives sales! Content generates leads! Content feeds the hungry! Content heals the sick! It really seems there is nothing that good content can’t do for a business. There is a wealth of information about the benefits of content marketing and the metrics it will improve. There is, however, very …